5Facts: -In the UK, it is believed that Reverse Graffiti was first created in 2004 in it's current format by a Graffiti Artist called Paul Curtis aka Moose.
-In 2006, Street Advertising Services was established to provide Reverse Graffiti (or Street Advertising as it started to become known) services to Brand Owners and Marketing and PR agencies in the UK and mainland Europe.
-After 2007, other players started to come into the market and the use of Reverse Graffiti in Outdoor Advertising became more common. As a result more and more Clean Adverts were appearing on the streets and pavements.
-Local authorities reactions to Reverse Graffiti have also differed with some councils embracing it and using it to deliver public service messages, others have tried to control it.
-No company or individual has been prosecuted for implementing Clean Advertising on public property.
